Core Objectives

1

Divisional Direction and Support. To provide strategic direction and administrative/staff support to DCC. (Strategic Direction)

i.  Policy communication advice.[1]

ii.  Operational advice on communication[2].

iii.   Ministerial communication services[3].

iv.   Strategic direction[4].

v.   Communication career and training inputs.f

vi.   Administrative / staff support to DCC.

vii.    Co-ordination of DOD corporate communication efforts.

2

Communication Information. To provide communication information capability, products and services in order to ensure interactive information flow between the DOD and its stakeholders.

i.    Facilitated visitors' programmes.

ii.   Facilitated events programmes.

iii.   A monthly DOD magazine to internal and external stakeholders.

iv.   An Information Office.[5]

v.    The DOD Internet website[6].

vi.     Written information products.

vii.    A speech writing service.

viii.    DOD Information bulletins.

ix.     Providing a Communication Information capability.

3

Media Liaison. To provide an effective media liaison capability and service to the media and the DOD. 

i.       Media visits to the Services, C J Ops and CJ Support.

ii.      Media briefings / conferences on behalf of the DOD.

iii.     Monitoring of the media and media trends.

iv.      A 24-hour service to the media and the DOD.

v.       Media releases / statements.

vi.      Providing a Media Liaison capability.

vii.      Provide a news clip-service.

4

Strategy, Policy and Planning. To provide communication strategy, policy, planning and evaluation capability and service to the DOD.

i.      Communication inputs to the DOD strategic direction process.

ii.      Corporate Communication policy.

iii.   The DOD Corporate Communication Strategy and DOD Corporate Communication Plan.

iv.      Functional Corporate Communication plans.

v.       Research results on the communication environment.

vi.      Communication evaluation and advice. 

vii.     Communication performance research management.

viii.    A database of stakeholders.

ix.      Providing a Corporate Communication Planning and Research capability.

5

Communication Support.   To provide creative communication support and capability to the DOD interactive communication effort.  

i.      Corporate printed material.

ii.      Corporate promotional items.

iii.     Corporate advertising.

iv.    Corporate videos and video programmes.

v.     Audio-visual duplicating service.

vi.    Audio-visual Library.

vii.    Shows and exhibitions.

viii.   Graphic Design and Art.

ix.    Communication support for Functions

x.     "Industrial theatre" performances.

xi.    A layout service.

xii.    The upkeep of Delville Wood Museum.

xiii.   Providing a Communication Support capability.